Marketing

How Good Suggestions Accidentally Made This Non-Profit Director Toxic
| Brooklin Nash, Nash Content Consulting

Content marketer Brooklin Nash’s early career in a Guatamalan non-profit led him to a “fight or flight” situation with a stubborn, insecure director who gaslit him.

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How His First Business Sold a Service No One Asked For and Wouldn’t Buy
| Joe Pulizzi, The Tilt

“The Godfather of Content Marketing” Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience.

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How His Mistake Chained Him to the Wrong Job for Three Wasted Years
| Robert Rose, The Content Advisory

Content marketing champion and Fortune 100 consultant Robert Rose reveals how his private insecurities kept him chained to the wrong job for 3 years.

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How His Mistake Almost Cost $1.5 Billion in Lost Revenue
| Mark Schaefer, Schaefer Marketing Solutions

Social media branding consultant Mark Schaefer explains how his sales team almost lost $1.5 billion in revenue from a profitable (if problematic) client — and how he managed to recover the account.

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How Her Mistake Almost Got Her Fired for Being “Dead Right”
| Ashley Stryker, Professional Confessional

Content marketer Ashley Stryker remembers the “feedback” meeting that nearly got her fired through her own self-righteous arrogance.

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How His Mistake Bankrupted a Viral Video Company
| Scott Stratten, Unmarketing

Entrepreneur and keynote speaker Scott Stratten of UnMarketing shares how his biggest professional mistake bankrupted his wildly successful viral video company before he realized how to fix his fatal flaw.

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